MODULE 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Traditional vs Digital Marketing
• Importance of Digital Presence
• Overview of Digital Platforms
• Career Opportunities in Digital Marketing

MODULE 2: Social Media Marketing (SMM)

A. Facebook Marketing

• Page Creation & Setup
• Profile Optimization
• Post Types: Image, Video, Story
• Hashtag Strategy
• Page Insights & Analytics

B. Instagram Marketing

• Profile Setup & Optimization
• Content Planning
• Reels & Stories Basics
• Using Hashtags Effectively
• Scheduling Posts using Meta Business Suite

C. WhatsApp Marketing

• Business App Setup
• Auto Replies & Catalog
• Broadcast Lists

MODULE 3: Content Creation & Designing

• Basic Graphic Designing in Canva
• Social Media Poster Design
• Business Branding Elements
• Writing Captions & Marketing Copy
• Creating Monthly Content Calendar

MODULE 4: Google Tools for Digital Work

• Google Forms Creation
• Google Sheets for Data
• Google My Business (GMB) Setup
• Google Drive for File Management

MODULE 5: Basics of SEO (Search Engine Optimization)

• What is SEO?
• Keywords Introduction
• On-Page SEO Basics
• Website Content Optimization
• Understanding How Google Search Works

MODULE 6: Basics of Digital Advertising

• Introduction to Paid Ads
• Facebook & Instagram Boosting
• Target Audience Basics
• Setting Up Ad Goals
• Understanding Ads Reach & Engagement
• Budget Planning for Promotions

MODULE 7: Online Branding & Business Promotion

• Building Brand Identity
• Customer Engagement Strategies
• Digital Portfolio Creation
• Improving Online Reputation
• Local Business Promotion

MODULE 8: Practical Projects & Assignments

• Creating Business Posters
• Managing a Real Social Media Page
• Content Calendar Preparation
• Running a Basic Promotion
• Weekly Social Media Reports

MODULE 9: Freelancing Basics

• Introduction to Freelancing Platforms
• Creating Gig/Service Listings
• Client Communication Basics
• Pricing Strategy for Beginners

MODULE 10: Final Assessment & Certification

• Practical Test
• Account Handling Evaluation
• Campaign Analysis
• Certificate Issued Upon Completion

🎯 Outcome of This Course

Students will gain the ability to:

✔ Manage social media pages professionally

✔ Create attractive designs using Canva

✔ Promote businesses digitally

✔ Understand SEO & ad concepts

✔ Work as Digital Marketer / Social Media Handler / Freelancer